What Can We Learn from Barnes & Noble's Surprising Turnaround?
Some good news. People still want to read good books with pages made of paper. What Can We Learn from Barnes & Noble's Surprising Turnaround? Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why? Ted Gioia I’ve written too many negative stories about digital media platforms in recent months. I’ve started to worry. Am I turning into Dr. Doom and Mr. Gloom? In all fairness, my predictions have proven sadly accurate. After I served up these dismal forecasts for Facebook , Spotify , Netflix , and others, their share prices took a steep dive. I’m not sure that’s a good thing—I’d like to see digital media improve and flourish. When they falter, we all pay a price. But each of these companies is now suffering for a good reason. Their dominance led to arrogance, and they decided to impose all sorts of heavy-handed policies on users. But I finally have good news to share. I have a positive case study—and we can learn from it. Here’s t