Corona, climate narrative and opportunity costs After the first vaccination campaigns in the corona pandemic, it was reasonable to assume that people would ask themselves questions after the third, fourth or, at the latest, after the fifth vaccination. But this rational assumption cannot be applied when we are dealing with a faith-based model. In fact, the opposite is true. Anyone who got Covid after the initial double vaccination could have told themselves the vaccination doesn’t work, so I can go without it in future. However, after three years, many vaccinations, lockdowns and countless masks, it is now very difficult to ‘opt out’. The opportunity costs are high because you would then have to admit that you had been fooled for years. The climate narrative is very similar. We had the naïve assumption that the appeal “Eat bugs to avoid emissions” would cause believers to pause a moment and ask questions. But it didn’t happen. Many people have internalized the new end-of-the-world prop