The Post-Partisan Emporium

 Thanks to Saint Jimmy for bringing this essay to our attention... Cthulhu Gazes Right The Regime Dons a Skin Suit ISAAC SIMPSON “But, given our present political conditions under which every office seeker must cater to the vote of the masses, the only means by which the born leader can lead is the expert use of propaganda….Ours must be a leadership democracy administered by the intelligent minority who know how to regiment and guide the masses.” -  Edward Bernays , Propaganda (1928) — Super Bowl 58. I couldn’t quite put my finger on it. I put a lot of stake in the images that uncontrollably flash into my mind, and when I woke up the next morning I kept seeing the same thing: Post Malone’s bolo tie.  The Ozempicked pop star eschewed his wiggerish priors for a clean cut cowboy rendition of “America the Beautiful.” Why was I thinking about this? Where had I seen it before? At the Grammys, Beyonce had appeared in cowboy gear wearing a bolo tie with a similar turquoise clasp to promote her