Not So Different After All...
How Gen Z Is Reshaping China’s Half-A-Trillion Wedding Market Lisa Nan September 22, 2022 Driven by Gen Z couples, China’s wedding sector will triple in size this year, reaching half a trillion dollars. But how do the demands of this generation differ from those before it? Photo: Courtesy of Jusere Many Chinese women dream about their perfect wedding day from a young age. Hannah Yang, who is based in Shenzhen, says that “ever since I was a teenager, I had an inexplicable longing: I must wear a Vera Wang wedding dress, Jimmy Choo’s crystal shoes, and hold my wedding ceremony in a castle.” This year, the dream came true for the 26-year-old, who under a sky of fireworks said “I do” to her other half. There are many more like Yang. On the Chinese web, a catchphrase has been trending — “Marrying to true love wearing Vera Wang” (穿着Vera Wang, 嫁给爱情). As one of life’s most celebrated occasions, this translates into a significant expenditure, which is increasing for the Chinese market year on y