how we know what isn't so
how we know what isn't so a look at the difficulty of knowing what you just measured el gato malo i have long been fascinated by the manner in which so much of what we “know” simply “isn’t so.” grand myths and misperceptions proliferate through our culture, our models of the world, and even in our scientific understandings. someone does a bad study, makes some wild claims, and decades go down the tubes as whole fields get led astray into rabbit warrens and the consciousness and belief set of the populace gets wedded to some form of compelling crackpottery or other. there’s always “data.” there’s always a loud proclamation. and because it’s some simple seemingly telling claim, everyone jumps on board. mostly, they want to. people love stuff like this. they love “big, simple facts.” but a shocking amount of it is just plain bunk generated by slanted study. this is sometimes unwitting, sometimes deliberate, but the effect is always the same: you get told a big simple fact that is ju...